Role Overview:
This role will be responsible for strategy, management & leadership of all Marketing related programs across Bangladesh, involving Pricing, Portfolio, Strategic Insight (SI) and New Product Development (NPD) strategies. Manage preparations of Bangladesh annual strategies plans working closely with Bangladesh GM and management team.
This Incumbent will be responsible for increasing sales and Share of Market (SOM) of JTI brands across the Bangladesh. Oversees the development and delivery of effective marketing portfolio strategies and developing solid SI data to support with NPD and manage SOM. Responsible for all the Market performance reporting and automation of such reports as well as Market volume forecasting and coordination between GSC, R&D and Market.
Directs the effort of the marketing team and coordinates at the strategic level cross functional alignment between HQ brand groups, Asia Pacific Region M&S management and NPS stakeholders and R&D.

Responsibilities:
Provide planning and leadership to the Marketing team by ensuring appropriate structures, systems, competencies and resources are developed in order to meet and exceed business objectives, profit and volume Performance:
Develop portfolio, brand, pricing and NPD strategies, ensuring alignment to business objectives
Determine investment priorities, establish and agree budgeting and resourcing for marketing activities in order to maximize performance and Return on Investment (ROI)
Align all strategies between Markets, Brand Groups and Region
Support the General Manager in the development of the strategic and annual market plans.
NPD: Drive the development of new product offers and innovations, in coordination with R&D and Brand Groups. Drive culture of speed agenda within Bangladesh.
Shape research agenda across market providing insight into consumer and market trends.
Lead best practice sharing and implementation across market and other regions.
Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent.
Manage various tasks and projects as they arise and upon manager’s request.

Education:
Graduate from any reputed university and major in Marketing is preferred
MBA will be adding an advantage
Experience:
More than 15 years of experience in which minimum 7 years of leadership experience in FMCG brand/trade marketing in large companies, tobacco experience is preferred. Cross-cultural experience is a must.

Functional Knowledge:
Good knowledge of brand portfolio management with clear evidence of achieving results
Good FMCG understanding with ability to combine strategic and operational thinking
Solid business understanding of key support functions (Finance, R&D, Corporate Affairs, SRA, Legal) to effectively contribute to volume, share and OCC growth objectives especially for the Bangladesh markets

Preferred Skills:
Strong thought leadership/strategic marketing skills
Highly developed results orientation/initiative
Ability to lead/partner with clients/brand owners.
Strong negotiation/persuasion skills
Exceptional time management, project management, and organizational skills
Application Deadline: 05th May 2020

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