Job Responsibilities:
Analyse client websites. This will entail examining the structure and on-page content of a site including titles, meta descriptions, navigation and other on-site factors related to SEO.
You will then perform keyword research and generate a site map that will map keywords to on-site URLs and generate the appropriate titles and meta descriptions for proposed URLs.
This will involve extensive keyword research and competitive analysis to determine the keywords that should be included in SEO campaigns.
You will also work with content editors to generate content that will be designed to rank for these keywords.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Review & monitor site content and navigation and identify ways to improve site functionality to better serve our customers
Extensive keyword research
Alter on-page factors that relate to SEO
Post content and change on-site factors related to SEO
Alter HTML as required
Competitive SEO Analysis
Examine and utilize Google Analytics Data
Generate reports using Microsoft Excel
Familiarity with the following tools is a plus:
Google Analytics (essential)
Google Keyword Planner (essential)
Google Webmaster Tools (essential)
Microsoft Excel (essential)
Moz analytics
SEM Rush
Market Samurai
Woo Rank
Whitespark
How to Apply
Send your resume to catherine@etraffic.com.au